Promoted product
Anua, Dr.Althea, Rare Beauty, REFY, Kosas, rhode skin
Why it worked
The video leverages the popular 'aesthetic morning routine' format, which naturally integrates product usage into a relatable, aspirational lifestyle narrative.
Summary
A creator documents her early morning school routine, which includes a skincare and makeup application process using various branded products. She finishes by showing her school uniform outfit.
Structure
- 1Waking up and getting out of bed
- 2Performing a skincare routine
- 3Applying makeup
- 4Showing the final school uniform outfit
- 5Walking out the door
Product placement
Anua (a) acts: creator applies Anua toner and serum to her face; removing it would change the skincare demonstration. Dr.Althea (a) acts: creator applies Dr.Althea cream to her face; removing it would change the skincare demonstration. Rare Beauty (a) acts: creator applies Rare Beauty product to her face; removing it would change the makeup demonstration. REFY (a) acts: creator applies REFY product to her face; removing it would change the makeup demonstration. Kosas (a) acts: creator applies Kosas product to her face; removing it would change the makeup demonstration. rhode skin (a) acts: creator applies rhode skin product to her lips; removing it would change the makeup demonstration.