fall so

@maddydailyvlogss

15.8K followers · usually 10.7K views a post

Views

860.2K

Likes

196.2K

Comments

1.1K

Shares

4.5K

SoundTikTok sound · Let Go

Promoted product

Anua, Dr. Althea, Summer Fridays, e.l.f. Cosmetics

Why it worked

The video leverages the popular 'cozy morning vlog' aesthetic, which builds trust and relatability, making the product placements feel like natural, helpful recommendations rather than forced advertisements.

Summary

Maddy documents her cozy fall morning routine, which includes journaling, making breakfast, and performing a skincare and makeup routine using various branded products. The video concludes with her getting dressed for the day.

Structure

1Waking up and journaling
2Making breakfast while watching a show
3Performing a skincare routine
4Applying makeup
5Getting dressed

Product placement

Anua (a) ACTS: the creator applies their toner to her face. Dr. Althea (a) ACTS: the creator applies their sunscreen to her face. Summer Fridays (a) ACTS: the creator applies their lip product to her lips. e.l.f. Cosmetics (a) ACTS: the creator applies their lip product to her lips. Pretty Little Liars (a) APPEARS: the show title is visible on a tablet screen while the creator eats breakfast; removing it would not change the video's core content.

On-screen text

fall so fall school morning dairie 6:32 wakey wakey 6:35 get up 6:37 journal 6:47 make bed 6:49 make bed 6:53 pick out a outfit 6:56 lay off 6:59 jelwery 7:07 make breakfast 7:12 make breakfast 7:15 make breakfast 7:19 watch show + breakfast 7:35 skincare 7:37 get ready 7:39 get ready 7:35 get ready 7:40 get ready 7:43 get ready 7:46 transition 7:51 get dressed

Original caption

a late start to my cozy fall school morning 🦌🧁🍂#getreadywithme #cozy #fyp #cleangirl #morningvlog @anua_global @Dr.Althea US @Summer Fridays @e.l.f. Cosmetics