@itsdrlisa — 205x breakout selling Padagis Estradiol Vaginal Cream

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Wow, I didn't believe in your age, until I saw your old pictures

@itsdrlisa

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Promoted product

Padagis Estradiol Vaginal Cream

Therapeutic Equivalency Rating: AB Generic to: Estrace®

Why it worked

The video leverages the authority of a medical professional combined with a 'taboo' or unconventional beauty hack, which creates high curiosity and engagement.

Summary

A facial plastic surgeon shares her personal skincare routine, specifically highlighting her use of vaginal estrogen cream to maintain a youthful appearance. She provides a before-and-after comparison of her skin at age 34 and age 39.

Structure

1Creator responds to a comment about her age
2Creator introduces the topic of using vaginal estrogen cream
3Creator demonstrates the application of the cream
4Creator shows a comparison of her skin at 34 vs 39

Product placement

Padagis Estradiol Vaginal Cream: ACTS; the creator demonstrates applying it to her face as part of her skincare routine. Removing it would change the video as it is the central subject of the demonstration. Prequel Gleanser: APPEARS; the bottle is visible in the background and held in the hand, but it is not the focus of the demonstration or the subject of the claim. Tretinoin Cream: APPEARS; the tube is held alongside the estrogen cream, but the creator does not demonstrate its use or make claims about it in this video.

Original caption

Replying to @umomimosa EDIT: even though I’m a doctor and I feel comfortable using prescription products off label, it does NOT mean I recommend everyone do the same. As an internet stranger who doesn’t know your individual medical history, that would be inappropriate. I encourage you to look at the peer reviewed data on this and all things before trying! Or ask your own doctor if you’re unsure. I’ve added vaginal estrogen cream to my skincare routine every night since I turned 35 and now I feel I look younger than I did when I was 34. My medschool bestie is a dermatologist so I got a little inside help. These 2 products are the only topical products that have real proven anti-aging benefit. Everything else is just a fancy moisturizer 🫣 #antiagingtips #antiagingskincareroutine #dermatologist #facialplasticsugeon #skincareroutine