She said “lets try brunette”

@kiyahwright1

8.3K followers · usually 9.2K views a post

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SoundTikTok sound · original sound - moriahh.h

Promoted product

Muze Hairmuzehair.com

Transform your hair with Muze Hair Dry Oil Mist by Kiyah Wright. This exquisite hair perfume offers hydration and a captivating scent for a radiant finish.

Why it worked

The video leverages a high-contrast 'before and after' transformation, which is a proven format for beauty content, while subtly establishing the stylist's authority and brand identity.

Summary

A celebrity hairstylist showcases a dramatic hair transformation on a client, transitioning her from blonde to brunette using a custom wig. The video highlights the stylist's professional expertise and her brand, Muze Hair.

Structure

1Client expresses desire for a brunette look
2Stylist performs the cut and color transformation
3Final reveal of the styled brunette wig
4Stylist and client pose to show off the result

Original caption

Custom wig cut colored and styled by me 🩷✨ what do yall think ? @Gracyn Blackmore • • •🎥: @Lost Angels Agency #hairbykiyahwright #hairstylist #hairtransformation #wig

More from @kiyahwright1

Product placement

Muze Hair (a) acts: the creator is a celebrity hairstylist who owns this brand, and the video demonstrates a custom wig cut, color, and style performed by her on a client, which is the core service/product offering of her brand. Removing the brand name would change the video from a demonstration of her professional work and brand expertise to a generic hair video. Lost Angels Agency (b) appears: a repost stamp/credit for the videography, removing it would not change the video content.