Is Chris McMillan about to convince me to cut bangs?

@laneycrowell

58.1K followers · usually 8.9K views a post

Views

50.7K

Likes

511

Comments

10

Shares

5

SoundTikTok sound · A sprinkle of happiness

Promoted product

Saie Beautyhttps://www.sephora.com/brand/saie ↗

Why it worked

The video leverages the popularity and expertise of celebrity hairstylist Chris McMillan, combined with a relatable dilemma about a significant hairstyle change (bangs), to create engaging content that subtly promotes the creator's beauty brand.

Summary

A woman consults with hairstylist Chris McMillan about cutting bangs. After some playful back and forth and a demonstration, she decides against getting bangs.

Structure

1Questioning if Chris McMillan will convince her to cut bangs
2Demonstrating a potential cut
3Turning around to show the back
4Deciding against bangs

Product placement

The video mentions the beauty brand Saie Beauty in the caption and the creator's bio link points to a Saie Beauty Sephora page.

On-screen text

Is Chris McMillan about to convince me to cut bangs?

Original caption

do I get the bangs? @Chris McMillan #saiebeauty #beautyfounder #bangs #chrismcmillan

More from @laneycrowell

More breakout videos from this creator.

Transcript

Is Chris McMillan about to convince me to cut bangs? So what's gonna happen is because we do like that. Yeah. And then we can turn around. And then what we're gonna do is trim the car. We're gonna cut bangs. No, we're not. No, we're not.