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5.8Talking HeadDirect Question hook
Hook
Is Chris McMillan about to convince me to cut bangs?
@laneycrowell
58.1K followers · usually 8.8K views a post
Views
50.7K
Likes
511
Comments
10
Shares
5
Why it worked
The video leverages the popularity and expertise of celebrity hairstylist Chris McMillan, combined with a relatable dilemma about a significant hairstyle change (bangs), to create engaging content that subtly promotes the creator's beauty brand.
Summary
A woman consults with hairstylist Chris McMillan about cutting bangs. After some playful back and forth and a demonstration, she decides against getting bangs.
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Transcript, structure and on-screen text
4 beats, a 47-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
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Original caption
do I get the bangs? @Chris McMillan #saiebeauty #beautyfounder #bangs #chrismcmillan
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