I want Tatiana hair

@melaniemhasson

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SoundTikTok sound · original sound - melaniemhasson

Promoted product

Melanie Hasson's services

Melanie M Hasson

Why it worked

The video leverages a popular celebrity's hairstyle as inspiration, creating immediate relatability and aspiration for viewers. The stylist's reassuring and collaborative approach, combined with the client's expressed desire for a trendy "hot girl summer" look, makes the content engaging and shareable.

Summary

A hairstylist discusses with a client the desire for a specific hair color inspired by a celebrity. They explore options for lightening the client's current dark hair to achieve a "tone on tone, low contrast" look, aiming for a "hot girl summer" aesthetic.

Structure

1Client expresses desire for "Tatiana hair".
2Discussion about current hair color and desire for change.
3Exploration of lightening options and client's concerns about bleach.
4Stylist reassures client and proposes changing the base color.

Original caption

From almost black roots with previously colored ends → and she is TRANSFORMED ✨ Inspired by the beautiful @Tatyana we did a full base shift + custom highlights to completely change her color story. But this is just the beginning… 👀 Part 2 is coming and let's just say — this color is going to need a name. Follow along, like this post, and stay tuned because you are NOT going to want to miss what's next. 🤎 #hairtok #brunettehair

More from @melaniemhasson

Product placement

Tatiana hair: appears, it is a hairstyle that the client wants. Removing it would change the client's goal. Instagram: appears, it is a social media platform. Removing it would not change what happens in the video. Blow out rods: acts, they are used to style hair. Removing them would change the outcome of the hairstyle. L’Oréal Professionnel: appears, it is a brand ambassador. Removing it would not change what happens in the video. Redken: appears, it is a pro partner. Removing it would not change what happens in the video.

Call to action

Follow along, like this post, and stay tuned because you are NOT going to want to miss what's next.

On-screen text

Please do a tutorial because I'm trying to talk what I'm doing wrong and I'm not gonna get Tatiana hair. Like, you need to blow out rods and then I started doing them and I was like wow I could be her you guys have the same hair um my hair used to be like this I was like let's not go back to black hair sick of it you can always have black hair yeah it's like we need to change it up I feel like I know what you need cause like I don't I don't want blonde no no we want that like tone on tone like low contrast yes but still something going on I feel like it's just a little too dark still same you can go lighter so I think what we should do is change your base maybe change it first hmm I don't know we might do like a couple rounds of like lightening it out which like don't be scared about that it'll be good my hair gonna fall out no okay absolutely npt I'm petrified of like no bleach and all the things no no no I trust you so I promise I would never yeah I'm trying to be hot girl summer we can do that that's easy stop it this is the best hair I've ever had

Transcript

I want Tatiana hair Yeah She actually got me into overnight Yeah She actually got me into overnight blow out rods And then I started doing them And I was like wow I could be her You guys have the same hair Um My hair used to be like this I was like let's not go back to black hair Sick of it Yeah You can always have black hair Yeah It's like we need to change it up I feel like I know what you need 'Cause like I don't I don't want blonde No no We want that like tone on tone Like low contrast yes But still something going on I feel like it's just a little too dark still Same You can go lighter So I think what we should do is change your base Maybe change it first Hmm I don't know We might do like a couple rounds of like lightening it out Which like Don't be scared about that It'll be good My hair gonna fall out No okay Absolutely not I'm petrified of like no bleach and all the things No no no I trust you so I promise I would never Yeah I'm trying to be hot girl summer We can do that that's easy Stop it This is the best hair I've ever had