The video taps into the popular 'dupe' culture on social media, providing high-value, low-cost alternatives to expensive beauty products, which is highly engaging for budget-conscious viewers.
Summary
The creator visits TJ Maxx to hunt for affordable makeup dupes of popular high-end beauty products. She showcases various items from brands like Ruby & Millie, Huda Beauty, and Polite Society, ultimately purchasing several Ruby & Millie products.
Structure
1Creator introduces the goal of finding makeup dupes at TJ Maxx.
2Creator browses the makeup aisle, highlighting various products.
3Creator specifically focuses on Ruby & Millie items, comparing them to high-end brands.
4Creator finds several items on clearance and decides to purchase them.
Original caption
shop with me for makeup dupes at @TJ Maxx ✨ . . . @RUBY & MILLIE #tjmaxx #rubyandmillie #tjmaxxfinds #tjmaxxhaul #tjmaxxshopping
More from @torrilayne
More breakout videos from this creator.
5
Creator summarizes the final haul of products.
Product placement
TJ Maxx: (a) ACTS — the creator shops at this store to find makeup products. Removing it would change the premise of the video. Ruby & Millie: (a) ACTS — the creator demonstrates, reviews, and selects multiple makeup products from this brand. Removing it would change the video content entirely. Anastasia Beverly Hills: (a) ACTS — the creator shows a product from this brand. Huda Beauty: (a) ACTS — the creator shows a product from this brand. Polite Society: (a) ACTS — the creator shows products from this brand. KimChi Chic: (a) ACTS — the creator shows a product from this brand. Nicka K: (a) ACTS — the creator shows products from this brand. Nicole Miller: (a) ACTS — the creator shows products from this brand.
On-screen text
shop with me for makeup dupes at TJ MAXX
Transcript
Shop with me for makeup dupes at TJ Maxx to see what we can find in the makeup aisle. I'm distracted by the skincare though. I'm looking for the face glow palette and the clear peptide lip treatments. Oh, hold on. Here she is. The Ultimate Glow Face Palette from Ruby & Millie. This is $5.99. I can't believe I just found this. Probably been the hardest shade to find recently. This is like their most popular shade. They also have the shade Fruit Cake. This is like a warm berry, $5.99. I don't have this shade so I'm going to pick this one up. They have a lot of Pookie here. Pretty well stocked. Huda Beauty Easy Bake and Snatch. Is this the pressed powder? $14.99, Cherry Blossom Cake. Rip. Complexion kit from... I don't see a branding on here. Has anyone tried these? These look kind of like the NYX ones. Oh, this looks pretty. Has anyone tried this? This is the Rosy Nudes Blush and Glow set for $6.99. Rare Beauty dupe? $5.99. These are cute. I've seen these, the little Beauty Creations Cheek Trios. $5.99. This is really cute but I think these colors are going to be a little too dark for my skin tone. I'm really confused by this. Like a mini Modern Renaissance palette for $12.99. Does it have all the same shades? It's just smaller. I have been looking for this one everywhere. This is the Ruby & Millie Peptide Lip Treatment. They're both the clear ones in Salted Caramel and Vanilla. I'm so excited. I hope these smell the same as the Rhode ones. I have these little Polite Society cream blushes. These look really cute. $6.99. Setting powder for $7.99. KimChi, this is the translucent powder for $8.99. Okay, I think we have to get this. This is the Ruby & Millie Hot Cocoa Lip Butter Balm and it's marked down on clearance for $4.50. It's time. These look cute. Has anyone tried these? High Shine Lip Glosses. $4.99. What do I know about this Nicole Miller brand? I've seen a lot of their stuff here. Oh, these look cute. $4.99. These look like the NYX Jelly Job lip glosses for $4.99. These look nice. Tinted lip oils, $4.99. Look like the Rare Beauty packaging. Ruby & Millie Kylie Lip Kit dupe. This one is $5.99 in the shade Hopeless Romantic. Liquid blush and bronzer, $3.99. Look like the Elf ones, but also Charlotte Tilbury. The blush shade looks pretty. I keep seeing this and this packaging is like really doing it for me. Ruby & Millie 4-pack and love this formula. The 2-pack of lip butter balms. 2-pack peptide lip treatments. Lola Hendrickson. Bunch of different flavors of the lip butter balms. This is what we ended up with. We've got the Ultimate Glow Palette, the clear peptide lip treatment set, Fruit Cake blush, Hot Cocoa lip butter balm on clearance. Pretty good haul.
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