The video uses a high-tension, dramatic scene from a show to pique curiosity, effectively leveraging the 'hook' of a character's emotional state to drive viewers to the streaming platform.
Summary
A short promotional clip from the show Merry Berry Love features a tense interaction between two characters in a strawberry field. The video concludes by directing viewers to stream the show on Disney+.
Structure
1Close up of a character looking concerned
2Close up of a smartwatch showing heart rate
3A man eating a strawberry in a field
4The man asks if the woman owns the field
Original caption
Is it anger or is it Yubin? 👀🫣 Find out more in #MerryBerryLove, now streaming on #DisneyPlusMY. Available on the new Disney+ app.
More from @disneyplusmy
More breakout videos from this creator.
5The woman questions his actions
6The man drops the strawberries and catches the woman
Product placement
Disney+ (a) ACTS: the video is a promotional clip for a show streaming on this platform, and the video ends with a call to action to stream on the service. Removing it would change the video's purpose. Disney+ app (a) ACTS: mentioned as the destination for streaming. Removing it would change the video's purpose.
Call to action
Find out more in #MerryBerryLove, now streaming on #DisneyPlusMY. Available on the new Disney+ app.
On-screen text
CURRENT LEVEL
Transcript
Are you the owner of this field? What do you think you're doing?