size s height 5’5”| we love @aelfriceden_official use my code “itfeee25” for 25% off ⛓️

@itfeellikesummer

22.7K followers · usually 6.6K views a post

Views

1.0M

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11.8K

Comments

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SoundTikTok sound · Easter Pink

Promoted product

Aelfric Eden

Aelfric Eden is a Street wear brand rooted in creating a brand with mix of skateboards and visual subcultures. It also aims to bring Asian street fashion into the Western world. Founder hopes that the brand will become a symbol of global street culture in the future, and a link between skateboarding, graffiti,

6 videos6 creators

Why it worked

The video uses a simple, aesthetic 'try-on' format that allows the viewer to see the product's fit and style in a natural, low-pressure way, combined with a clear incentive (discount code) to drive conversions.

Summary

The creator showcases a jacket from the clothing brand Aelfric Eden, demonstrating how it looks on her body. She includes a discount code in the caption to encourage viewers to purchase the item.

Structure

1Creator displays the jacket
2Creator fastens the jacket clips
3Creator models the jacket from different angles
4

Original caption

size s height 5’5”| we love @aelfriceden_official use my code “itfeee25” for 25% off ⛓️

More from @itfeellikesummer

Product placement

Aelfric Eden (a clothing brand). It ACTS because the creator is demonstrating the jacket, showing its fit, and providing a discount code for it. Removing the brand name and the jacket would change the entire purpose of the video.