Do not try to tell me that Aelfric Eden is not my best friend.

@saltsugarandstories

452.1K followers · usually 20.9K views a post

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638.4K

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SoundTikTok sound · original sound - saltsugarandstories

Promoted product

Aelfric Eden

Aelfric Eden is a Street wear brand rooted in creating a brand with mix of skateboards and visual subcultures. It also aims to bring Asian street fashion into the Western world. Founder hopes that the brand will become a symbol of global street culture in the future, and a link between skateboarding, graffiti,

3 videos3 creators

Why it worked

The creator's genuine enthusiasm and relatable experience of loving a clothing item, combined with social proof from her audience and daughter, likely resonated with viewers, making the promotion feel authentic and desirable.

Summary

The creator enthusiastically showcases a sweatshirt from the clothing brand Aelfric Eden, expressing her love for the brand and its products. She highlights the quality and fit of the sweatshirt, mentioning that it's a popular item among her followers and that her daughter has also purchased from the brand.

Structure

1Introduction of Aelfric Eden as a favorite brand
2Praise for the quality and fit of a specific sweatshirt
3

Original caption

@AELFRIC EDEN For the win once again! I love it so so much!#tiktokshop #fashion #aelfricedenfamily

More from @saltsugarandstories

Product placement

AELFRIC EDEN (clothing brand) - The creator is wearing a sweatshirt from this brand and praises it. Removing the brand name would not change what happens in the video, as the focus is on the creator's enjoyment of the clothing.

On-screen text

@AELFRIC EDEN For the win once again! I love it so so much!#tiktokshop #fashion #aelfricedenfamily

Transcript

Do not try to tell me that Aelfric Eden is not my best friend. I feel like I'm best friends with Aelfric Eden. I need a closet in my home for just my Aelfric Eden clothes. I'm telling you right now, they have sent me so many beautiful things. I have not disliked a single piece of clothing that they have sent me to include this beautiful sweatshirt. Look at this, y'all. I was scrolling the other day and I saw somebody else with it on and I said, yes, please. This could this could possibly be my second favorite thing. I mean, other than my sweatpants with the dogs on them. I do love those very much. But my second favorite thing. I've gotten a lot of things from them, but I love it so much. I was in a live last night and every single person on that live was asking me about it. My daughter's already bought her one. It is absolutely incredible. It's nice and thick. It's that material. If you can see, it's that kind of material that you're familiar with. I'm not going to mention any brands or anything, but it is it is everything I hoped it would be. I love it. It's true to size. I'm a five four, about 105 pounds and I typically wear an extra small and this is an extra small. It's not cropped. It's not super long, you know, it's it's what it needs to be. And I always like my sweatshirts to be a little bit like that. It's darling. It says Aelfric Eden right here and I I love it. I love, love, love it. Thank you, Aelfric Eden.