Wait wait wait wait

@bbc

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SoundTikTok sound · original sound - bbc

Promoted product

BBC iPlayer

Watch live BBC TV channels, enjoy TV programmes you missed and view exclusive content on BBC iPlayer.

8 videos2 creators

Why it worked

The video leverages the high-energy, relatable, and humorous nature of behind-the-scenes bloopers to build affinity for the show, using the iPlayer CTA as a natural conclusion to the content.

Summary

A compilation of funny behind-the-scenes rehearsal clips from the show Strictly Come Dancing. The video features dancers struggling with choreography and ends with a prompt to watch the show on BBC iPlayer.

Structure

1Dancers arguing about choreography
2Compilation of rehearsal mistakes
3Dancers laughing and struggling
4Final successful rehearsal moment

Original caption

Just a normal week in rehearsals 🤭 #Strictly

More from @bbc

Product placement

BBC iPlayer: (a) it ACTS — the video includes a "Watch on iPlayer" overlay button which directs the viewer to the streaming service to watch the full show. Removing this would remove the direct call to action for the platform. Strictly Come Dancing: (a) it ACTS — the video is a compilation of rehearsals for this specific show, which is the subject of the content. Removing this would change the entire premise of the video.

Call to action

Watch on iPlayer

On-screen text

Strictly Come Dancing Wait wait wait wait Why are you on your toe? Because you told me to go on toes Watch on iPlayer Ankles I can't do this anymore Da da da da ra da da Look up there Jumpy round Come on Energy More knees alright The foot's going in front That's fun He is naughty Naughty naughty naughty *Huh* Roadblock We're having some traffic Yeah because it's the Tangos Literally help Forward Side Back Then you step on that *Scared laugh* Za You like that? Yeah Do you want to pick it up? Nope because it's a number I don't recognise Don't pick up from the numbers you do not recognise We did it We did it!

Transcript

Wait wait wait wait. Why are you on your toe? Because you told me to go on toes. Ankles. I can't do this anymore. Da da da da ra da da. Look up there. Jumpy round. Come on. Energy. More knees alright. The foot's going in front. That's fun. He is naughty. Naughty naughty naughty. *Huh*. Roadblock. We're having some traffic. Yeah because it's the Tangos. Literally help. Forward. Side. Back. Then you step on that. *Scared laugh*. Za. You like that? Yeah. Do you want to pick it up? Nope because it's a number I don't recognise. Don't pick up from the numbers you do not recognise. We did it. We did it!