This October

@moneylion

3.9M followers · usually 612 views a post

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43.7K

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62

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SoundTikTok sound · original sound - moneylion

Promoted product

MoneyLion

Borrow, earn, win, and learn about money with the #1 finance app in the App Store.

6 videos

Why it worked

The video successfully leverages a seasonal horror aesthetic to make a mundane financial pain point feel urgent and relatable, turning a standard app promotion into an entertaining narrative.

Summary

A horror-themed short video uses the trope of a scary movie trailer to highlight the annoyance of forgotten recurring subscriptions. It positions the MoneyLion app as the solution to track and manage these unwanted charges.

Structure

1Atmospheric horror-style opening
2Phone notification shows a subscription renewal charge
3Creator reacts with shock to the unexpected expense
4Transition to a movie-trailer style title card
5

Original caption

They always come back... right when you forgot to cancel. 👻💳 🎃Let MoneyLion help you track down the subscriptions still haunting your account

More from @moneylion

Product placement

MoneyLion: (a) it ACTS — the video demonstrates its capability to track down and help manage subscriptions, and the creator handle/branding is explicitly MoneyLion. Removing it would change the entire premise of the video.