Nothing scarier than all your school expenses showing up at once 😭

@moneylion

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SoundTikTok sound · original sound - moneylion

Promoted product

MoneyLion

Borrow, earn, win, and learn about money with the #1 finance app in the App Store.

6 videos

Why it worked

The video uses a relatable, visual metaphor for financial stress that immediately hooks the viewer, followed by a clear, low-friction solution demonstrated through the app's interface.

Summary

A student is stressed by various school-related expenses appearing as shadowy figures in her room. She uses the MoneyLion app on her phone to access the Instacash feature, which helps her manage her finances before payday.

Structure

1Student is overwhelmed by school expenses
2Shadowy figures represent financial stress
3Student checks her phone for a solution
4MoneyLion app interface is demonstrated
5

Original caption

Nothing scarier than all your school expenses showing up at once 😭 See if Instacash can help!

More from @moneylion

Product placement

(a) MoneyLion: ACTS; the app interface is shown, the user interacts with the 'Instacash' feature, and the video explains how it provides access to a portion of a paycheck early. Removing it would change the video entirely. (b) Instacash: ACTS; it is the specific feature within the MoneyLion app being operated and explained. Removing it would change the video.

Call to action

See if Instacash can help!

On-screen text

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Transcript

Nothing scarier than all your school expenses showing up at once 😭 See if Instacash can help! If back to school expenses hit before payday, Instacash can help you access a portion of your paycheck early.