When the group chat makes plans before payday 😭💸

@moneylion

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SoundTikTok sound · original sound - moneylion

Promoted product

MoneyLion

Borrow, earn, win, and learn about money with the #1 finance app in the App Store.

6 videos

Why it worked

The video uses a relatable social pain point—being broke before payday—and presents the product as an immediate, stress-free solution.

Summary

A woman receives a dinner invitation but realizes she is low on funds before payday. She uses the MoneyLion app to access Instacash, allowing her to accept the invitation.

Structure

1User receives a dinner invite
2User checks calendar and sees payday is days away
3User declines the invite due to lack of funds
4User receives a notification from MoneyLion
5User accesses Instacash and accepts the invite

Original caption

When the group chat makes plans before payday 😭💸 Good thing Instacash® can help.

More from @moneylion

Product placement

MoneyLion: The app is operated to show a notification and a landing page that explains its core feature (Instacash). It ACTS as it provides the financial solution to the user's problem. Instacash: A feature of the MoneyLion app that provides cash advances. It ACTS as it is the specific service being demonstrated and offered.

Call to action

Download on the App Store or Get it on Google Play.

On-screen text

Mike Dinner tonight? Jess Absolutely! NEXT PAYDAY 3 days away Friday, August 9 August Today Team standup All day Actually... I don't think I can make it Get up to $500 with Instacash.* MoneyLion Get up to $500 with Instacash.* Actually... I'm in. 😎 MoneyLion Get up to $500 of your pay early with Instacash® NO CREDIT CHECK. NO INTEREST.

Transcript

When the group chat makes plans before payday. Good thing Instacash can help.