Thanks SHEIN because wtf

@sara_szerdy4

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18.4K

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SoundTikTok sound · original sound - ezrafrech

Promoted product

Sheinshein.com

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149 videos96 creators

Why it worked

The video uses a relatable 'expectation vs. reality' shopping experience combined with a trending audio track to drive engagement.

Summary

The creator shows off a bikini she purchased from SHEIN, expressing disbelief at the sizing and fit of the garment. She uses the video to share her experience with the brand's clothing while lip-syncing to a song.

Structure

1Creator displays a bikini from SHEIN
2Expresses frustration with the sizing
3Lip-syncs to a song while showing the product

Product placement

SHEIN: (a) ACTS — the creator displays a bikini she purchased from the site, demonstrating the product's fit and quality (or lack thereof) to her audience. Removing the name would change the context of the haul.

Original caption

Brb going to shrink into a toddler #foryou #shein #bikinihaul

More from @sara_szerdy4

On-screen text

Thanks SHEIN because wtf

Transcript

Thanks SHEIN because wtf. I've been ghosting you cause I'm working. Like what do you really expect? Money obsessed, cute and sweet, okay, okay, I love how you dress. Mind how you talk.