TRYING TO FIND THE NEW WINTER WONDERLAND ALANI

@sydneysimss

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SoundTikTok sound · original sound - sydneysimss

Promoted product

Alani Nu

Sip into a sweet escape with Alani Nu. Discover a brighter way to fuel your day with energy drinks and wellness favorites.

14 videos11 creators

Why it worked

The video leverages the "hunt" mechanic, turning a simple product review into a relatable quest that builds anticipation for the product's taste.

Summary

The creator visits multiple Five Below locations in search of the new Winter Wonderland flavor of Alani Nu energy drink. After finding the product, she purchases several cans and tastes the drink, confirming it tastes like sugar cookies.

Structure

1Creator introduces the search for a new energy drink flavor
2Visits the first store and fails to find the product
3Visits a second store and successfully locates the product
4Purchases multiple cans of the drink

Original caption

Trying to find the new Winter Wonderland Alani flavor ##alani##alaninu##energydrinks##fivebelowfinds

More from @sydneysimss

Product placement

(a) Alani Nu energy drink: the creator searches for, finds, purchases, and tastes the new Winter Wonderland flavor, explicitly recommending it as a potential "best rebrand" for the company. This is the central action of the video. (b) Five Below: the retail store where the product is found; it is the location of the search and is not the product being sold. (c) Monster: appears in the refrigerator at the second store; it is incidental scenery.

On-screen text

TRYING TO FIND THE NEW WINTER WONDERLAND ALANI

Transcript

If this tastes like sugar cookies, this is going to be the best rebrand Alani's ever done. Apparently Alani changed the Winter Wonderland flavor and now it tastes like sugar cookies. It's already showing up at Five Below, so let's see if we can find it. I see Five Below. I've always had good luck at this Five Below. Here are all of the snacks. I think the drinks are over here too. Here's some Alani, but I don't see it. There's more Alani in the fridge. These all look like Sherbet Swirl. Even more Alani. They already have so much holiday out. Don't think they have the Alani, so we're going to go to another Five Below. At Five Below number two. Here's where a lot of the drinks are. They have so many Alanis. People are finding it up front. These are all Monsters. Wait, they have it. Oh my gosh. I think I'm going to get like three. Actually, I want to get five. It has sugar cookies all over it and palm trees. I cannot believe they had it. If this tastes like sugar cookies, this is going to be the best rebrand Alani's ever done. Let's try it. Please taste like sugar cookies. I'm in love. I'm in love. It tastes like a sugar cookie. It tastes like a pink sugar cookie.