as soon as I found out alani changed winter wonderland to sugar cookie

@sydneysimss

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SoundTikTok sound · original sound - ocho_mixes

Promoted product

Alani Nu

Sip into a sweet escape with Alani Nu. Discover a brighter way to fuel your day with energy drinks and wellness favorites.

14 videos11 creators

Why it worked

The video taps into high-intent brand fandom by documenting a 'hunt' for a specific, newly released product, which creates a sense of urgency and social proof for the brand.

Summary

The creator documents her excitement about a specific flavor change for Alani Nu energy drinks by finding and purchasing multiple cans at a Five Below store. The video focuses on the product's availability and the creator's enthusiasm for the new flavor.

Structure

1Creator identifies the product flavor change
2Creator locates the product in a store fridge
3Creator collects multiple cans
4Creator scans the product at checkout

Original caption

obsessed is an understatement #alani #alaninu #energydrinks #fivebelowfinds

More from @sydneysimss

Product placement

(a) Alani Nu energy drinks: the creator shows herself finding them in a store fridge, grabbing multiple cans, and scanning them at a self-checkout, which demonstrates their availability and the creator's intent to purchase them. Removing these would change the entire premise of the video. (b) Five Below: the store logo appears on the checkout screen, which is incidental to the location of the purchase.