what is my favorite cuss word?

@firstwefeast

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Hot Ones

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2 videos

Why it worked

The video leverages a highly recognizable viral moment and the natural chemistry between two celebrities to create relatable, engaging content that reinforces the brand identity of the show.

Summary

Miranda Cosgrove and Joey King discuss the viral meme of Miranda's favorite cuss word while participating in the Hot Ones interview format. They share anecdotes about fans approaching them in public to ask the same question.

Structure

1Miranda asks Joey about her favorite cuss word
2Joey references the viral meme
3Miranda reveals the annoyance of being asked this in public
4Joey shares a story about a fan at a stop sign

Product placement

Original caption

"I actually do cuss a little" 🤭 #hotonesversus

More from @firstwefeast

On-screen text

what is my favorite cuss word? guys come on 🙄 it was only the biggest meme on instagram and tiktok for like a month i can see you spelling i knew it are you tired of it though at all? is it like annoying, the meme? sometimes i do go to target where i go like out to the grocery store and someone will be like what's your favorite cuss word or the other day i was at a stop sign i stopped at a stop sign and the guy next to me in the car was like wanted me to put the window down what's your favorite cuss word? what is wrong with people? that's so annoying

Transcript

what is my favorite cuss word? Guys, come on. It was only the biggest meme on Instagram and TikTok for like a month. I can see you spelling. I knew it. Are you tired of it though at all? Is it like annoying, the meme? Sometimes I do go to Target or I go like out to the grocery store and someone will be like, what's your favorite cuss word? Or the other day I was at a stop sign. I stopped at a stop sign and the guy next to me in the car was like, wanted me to put the window down. He was like, what's your favorite cuss word? What is wrong with people? That's so annoying.