anna...

@firstwefeast

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Why it worked

The video leverages the high-engagement, high-stakes format of a popular celebrity interview show to create a relatable, humorous moment of candidness.

Summary

In a clip from the show Hot Ones, actress Anna Faris is asked to name a project she only did for the money. She jokingly pivots to naming a movie she did not do for the money, eventually citing Yogi Bear 3D.

Structure

1Host asks Anna Faris a question from a card
2Anna Faris deflects the question
3Anna Faris answers with a movie title

Product placement

Hot Ones (a) ACTS: the brand provides the interview format, the cards with questions, and the wings being eaten. Removing it would change the entire video as it is the show itself. Yogi Bear 3D (a) ACTS: it is the specific movie title mentioned as the answer to the question. Removing it would change the specific content of the answer.

On-screen text

anna... no, no, no name a project you did only for the money! better question is what movie i did NOT do for the money! that's not true, guys it was the craft of 'spa weekend' i will say... yogi bear 3D

Transcript

Anna... No, no, no. Name a project you did only for the money! Better question is, what movie I did NOT do for the money! That's not true, guys, it was the craft of 'Spa Weekend'. I will say... Yogi Bear 3D.