A new A24 horror series just dropped,

@tvtommy

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SoundTikTok sound · Runaways (feat. Bonnie McKee) (Instrumental)

Promoted product

Stan

Why it worked

The video leverages the high-interest 'spooky season' trend and a recognizable horror franchise to provide a specific, actionable recommendation that feels like genuine editorial content.

Summary

The creator recommends the new horror series Crystal Lake, noting that it is currently streaming on the platform Stan. He highlights the show's connection to the Friday the 13th franchise and praises its summer camp slasher aesthetic.

Structure

1Hook announcing a new A24 horror series
2Introduction of the show Crystal Lake
3Contextualizing the show as a Friday the 13th prequel
4Personal endorsement of the show's vibe
5Directing viewers to watch on Stan

Product placement

Stan (a) acts: the creator identifies it as the platform where the show is streaming, which is the primary call to action for the viewer to watch the show. Removing it would change the video's utility as a recommendation. A24 (b) appears: the production company name is mentioned as context for the show. Friday the 13th (b) appears: the franchise name is mentioned as context for the show.

Call to action

Watch Crystal Lake on Stan.

Original caption

A24 has a new slasher series out just in time for Halloween! 🎃 Crystal Lake season 2 release date? Crystal Lake has not yet been renewed for a second season, but all episodes of season 1 are now streaming on @StanAustralia in Australia. Linda Cardellini stars in Crystal Lake, a summer camp slasher tv show. #crystallake #lindacardellini #tvshow #slasher #whattowatch

More from @tvtommy

On-screen text

A NEW A24 HORROR SERIES JUST DROPPED SPOOKY SEASON TV WATCHLIST DAY 17 CRYSTAL LAKE AND IT'S A PREQUEL TO FRIDAY THE 13TH STARRING LINDA CARDELLINI OUR VELMA QUEEN IT'S A SUMMER CAMP SLASHER WHICH I ALWAYS LOVE THERE'S BEEN A FEW TV SERIES THAT ARE LIKE THAT THEY'RE ALWAYS JUST A VIBE YOU KNOW AND WHAT I'VE SEEN OF THIS SHOW SO FAR I'M LOVING AND THAT'S WHY IT'S MY RECOMMENDATION OF THE DAY CRYSTAL LAKE Stan.

Transcript

A new A24 horror series just dropped, and it's my spooky season recommendation of the day. It's called Crystal Lake and it's a prequel to Friday the 13th starring Linda Cardellini, our Velma queen. It's a summer camp slasher which I always love. There's been a few TV series that are like that and they're always just a vibe, you know? And what I've seen of this show so far, I'm loving. And that's why it's my recommendation of the day.