Cute outfit. You got a hot date?

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SoundTikTok sound · Peacock_CrystalLake_Trailer

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Why it worked

The trailer leverages the strong brand recognition of the 'Friday the 13th' franchise and high-quality, suspenseful editing to build anticipation for the new series.

Summary

This is a trailer for the new Peacock original series 'Crystal Lake', a horror show set in the world of Friday the 13th. The trailer introduces the characters and the mysterious, dark atmosphere of the town.

Structure

1Introduction to the town of Crystal Lake
2Introduction of the main character Pam
3Hints at the dark history and the disappearance of Jason
4

Original caption

Let's go back to where it all began 🏕️ #CrystalLake arrives October 15 on Peacock. #LindaCardellini #FridayThe13th #Horror #A24

More from @peacock

Product placement

Peacock (a streaming service) appears as a logo in the corner throughout the video and as an end card. Removing it would not change the content of the trailer. Crystal Lake (the TV series) is the subject of the trailer. A24 (a production company) appears as a logo. Removing it would not change the content of the trailer.

Call to action

New series Oct 15

On-screen text

PEACOCK ORIGINAL Cute outfit. You got a hot date? CRYSTAL LAKE RATED TV-MA Oh no, I'm just going to see some friends. Work it, lunch lady. Come on, show me those gooey little treats. Oh. Very tasty. Wow. What's your name, doll? Pam. SUMMER 1971 Rise and shine, campers. Wakey wakey, eggs and bakey! Let's all get out there and make some more Crystal Lake memories. Mommy! Mr. Christy! Jason! Help me! FROM THE WORLD OF FRIDAY THE 13TH She won't leave. Every day, same spot. AND AN EXECUTIVE PRODUCER OF IT: WELCOME TO DERRY Poor Pam. Sweet boy. Hard to look at, but sweet. What are you, Paul Newman? You're a part of this community, and they will help you heal, if you just let them in a little. I don't want to heal. I want to find my son. And I've just had this feeling that he was still out there. Jason? Crystal Lake don't give up her dead. Thought nothing ever happened in Crystal Lake and that's why you like it. Nothing does, and I do. Holy- Man-eating bears. Mysterious body parts. Cool. I know what I saw, Chief, and it wasn't an animal. Used to be a quiet town. Did you see him? Tell me! Have yourself a walk in the woods, you'll never come back again. What do you think the good people of Crystal Lake would say if they knew what you and Jason really were? Go to hell. RAGE IS A MOTHER Do you have any idea what kind of a monster she is? It's time to stop running. Some of us are meant to wear masks. ONLY ON peacock NEW SERIES OCT 15

Transcript

Cute outfit. You got a hot date? Oh no, I'm just going to see some friends. Work it, lunch lady. Come on, show me those gooey little treats. Oh. Very tasty. Wow. What's your name, doll? Pam. Rise and shine, campers. Wakey wakey, eggs and bakey! Let's all get out there and make some more Crystal Lake memories. Mommy! Mr. Christy! Jason! Help me! She won't leave. Every day, same spot. Poor Pam. Sweet boy. Hard to look at, but sweet. What are you, Paul Newman? You're a part of this community, and they will help you heal, if you just let them in a little. I don't want to heal. I want to find my son. And I've just had this feeling that he was still out there. Jason? Crystal Lake don't give up her dead. Thought nothing ever happened in Crystal Lake and that's why you like it. Nothing does, and I do. Holy- Man-eating bears. Mysterious body parts. Cool. I know what I saw, Chief, and it wasn't an animal. Used to be a quiet town. Did you see him? Tell me! Have yourself a walk in the woods, you'll never come back again. What do you think the good people of Crystal Lake would say if they knew what you and Jason really were? Go to hell. Do you have any idea what kind of a monster she is? It's time to stop running. Some of us are meant to wear masks.