Hello everyone. I have been absolutely loving these OxyShred energy drinks.

@healthyandhappyash

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SoundTikTok sound · original sound - healthyandhappyash

Promoted product

OxyShred Energy

Unlike other energy drinks, we’re designed to do more — our formula not only boosts your energy (without the crash!), but is a better - for - you option that also helps you burn fat and enhance your mood.

28 videos11 creators

Why it worked

The creator uses a casual, authentic 'vlog' style that feels like a genuine recommendation to a friend, combined with a relatable 'fail' moment when the drink fizzes over, which increases engagement and trust.

Summary

The creator reviews a new 'Gummy Snake' flavor of OxyShred energy drink, sharing her thoughts on its carbonation, sweetness, and overall taste. She concludes by giving the drink a high rating and mentioning she purchased it at The Vitamin Shoppe.

Structure

1Introduction to the product
2Opening the can and reacting to the carbonation
3Tasting and reviewing the flavor profile
4

Original caption

A new fav!🤗🤗 @OxyShred Energy @ehplabs @@thevitaminshoppe #thevitaminshoppe #tvs #runtok #GymTok

More from @healthyandhappyash

Product placement

OxyShred Energy: (a) ACTS — the creator displays the can, opens it, drinks it, and provides a detailed review of its flavor, carbonation, and sweetness. Removing it would change the entire video. The Vitamin Shoppe: (a) ACTS — the creator mentions picking up the product there, establishing it as the retail source. Removing it would change the context of where to buy the product.

On-screen text

100/10 for that carbonation girl what

Transcript

Hello everyone. I have been absolutely loving these OxyShred energy drinks. Oh my gosh, so good. Just picked up a new flavor at The Vitamin Shoppe and I'm so pumped to try it. It's a gummy snake. I'm kind of expecting like gummy worm-ish vibes, but gummy snake. This is her in all her glory. Let's give it a go. Ooh. Ooh. Ooh. Can't not believe that happened. Um, anyway, now that we've got that cleaned up, we know she's going to be carbonated, which I love. I love a little bubbly drink. So, here we go. Mmm. Okay. Okay. Wait. Okay, I love it. It's not as sweet as I was expecting, which I like. It's kind of like that perfect amount of sweetness. Definitely tastes like gummy candy. It's giving like, I'm in a movie theater with my sister, we just went to like Fuzzy Wigs and got gummy worms in a bag. And Fuzzy Wigs, Fuzzy Wigs. So good. I give it a solid nine out of 10. 9.2 out of 10 for the taste. And the can is so cute and just like the nostalgia it's giving. So, definitely a new fave. Definitely will be stocking up from The Vitamin Shoppe.