I am a diehard energy drink lover.

@healthyandhappyash

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Promoted product

OxyShred Energy

Unlike other energy drinks, we’re designed to do more — our formula not only boosts your energy (without the crash!), but is a better - for - you option that also helps you burn fat and enhance your mood.

28 videos11 creators

Why it worked

The video uses a relatable 'day-in-the-life' framing to position a product recommendation as a personal lifestyle choice rather than a traditional advertisement.

Summary

The creator discusses her preference for energy drinks and explains why she switched to OxyShred Energy for its ingredients and taste. She recommends the product and mentions it can be purchased at The Vitamin Shoppe.

Structure

1Introduction to energy drink habit
2Transition to being picky about ingredients
3Introduction of OxyShred Energy
4Explanation of benefits and taste

Original caption

I got PICKY w my energy drinks👀 @ehplabs @OxyShred Energy @@thevitaminshoppe #thevitaminshoppe #tvs #OxyShred

More from @healthyandhappyash

Product placement

(a) OxyShred Energy: The creator holds, drinks, and reviews the product, explaining its ingredients and benefits. This acts as the subject of the video. (b) The Vitamin Shoppe: Mentioned as a place to purchase the product. This acts as a retail destination.

Call to action

You can get it at The Vitamin Shoppe

On-screen text

I am a diehard energy drink lover. The highlight of my day is probably like a little afternoon pick-me-up. I never really wanted to stop drinking energy drinks, but I decided I should probably be a little more picky about the ones I'm choosing. So I recently switched to the OxyShred energy drinks and 10 out of 10, they are so yummy. Not only does it have 180 mg of caffeine from green tea, but it also has vitamins and L-carnitine to help energy production, help boost your metabolism, all the good things, and just give you that little boost without the crash, the dreaded crash. None of that matters if it tastes bad because we all know the best part of an afternoon energy drink is the taste and just having something to look forward to, it's like a little treat. I can confirm this one's delicious. Definitely recommend for a little afternoon boost. You can get it at The Vitamin Shoppe and I'm going to drink this and then go for a little run.

Transcript

I am a diehard energy drink lover. The highlight of my day is probably like a little afternoon pick-me-up. I never really wanted to stop drinking energy drinks, but I decided I should probably be a little more picky about the ones I'm choosing. So I recently switched to the OxyShred energy drinks and 10 out of 10, they are so yummy. Not only does it have 180 mg of caffeine from green tea, but it also has vitamins and L-carnitine to help energy production, help boost your metabolism, all the good things, and just give you that little boost without the crash, the dreaded crash. None of that matters if it tastes bad because we all know the best part of an afternoon energy drink is the taste and just having something to look forward to, it's like a little treat. I can confirm this one's delicious. Definitely recommend for a little afternoon boost. You can get it at The Vitamin Shoppe and I'm going to drink this and then go for a little run.