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~97.2Text-HeavyWarning hookConsumer Apps
Hook
MAJOR STORM TO DUMP RAIN & SNOW ACROSS THE WEST
@foxweather
2.7M followers · usually 4.4K views a post
Views
427.7K
Likes
11.7K
Comments
374
Shares
3.1K
Why it worked
The video provides high-utility, time-sensitive information that encourages users to download the app for ongoing, real-time tracking of the storm.
Summary
A weather map animation shows the progression of a major storm system moving across the Western United States over two days. The video serves as a branded forecast update for the FOX Weather platform.
Structure
- 1Display of storm movement on Wednesday
- 2Display of storm movement on Thursday
- 3Branded weather forecast presentation
Product placement
FOX Weather (a) acts: the video is a branded weather forecast produced by the FOX Weather app/service, and the bio link directs to the app store for this specific product. Removing the branding would change the video from a promotional asset for the app into a generic weather map.
Original caption
🚨 WESTERN WALLOP: A powerful Pacific storm is gearing up to deliver a serious western wallop this week. Relentless downpours, gusty winds, and mountain snow are expected as the storm crashes into the West. #FoxWeather #Weather #West #Pacific #Rain #Snow
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