You're not ugly, you just haven't glowed up yet.

@lindsforthegirls

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SoundTikTok sound · original sound - lindsforthegirls

Promoted product

Ellis Brooklyn Vanilla Salt

ADDICTIVE. ETHEREAL. MODERN. Vanilla meets the sea, VANILLA SALT is a captivating fragrance that plays sweet with salty. Balanced with watery facets and luminous musk, VANILLA SALT is a stunning, sparkling take on gourmand fragrances.

Why it worked

The video uses a relatable 'glow up' hook and incorporates social proof by having a family member provide an authentic, unscripted reaction, which builds trust in the product recommendation.

Summary

The creator reviews the Vanilla Salt perfume by Ellis Brooklyn, describing its scent profile and testing it on her mother to get a second opinion. She positions the fragrance as an ideal choice for the fall season.

Structure

1Hook about glowing up
2Introduction of the perfume
3Description of scent notes
4Live reaction from mother

Original caption

You KNOW it’s good when momma approves 🤭🤎 Vanilla Salt by @Ellis Brooklyn has officially made it into my fall rotation 🍂✨ Nothing makes me feel hotter than smelling like a delicious treat!! ;) #EllisBrooklynPartner #VanillaSalt #fallfragrance #perfume

More from @lindsforthegirls

Product placement

(a) Ellis Brooklyn Vanilla Salt: The creator demonstrates the perfume, sprays it on herself and her mother, and describes its scent profile. This product ACTS as the subject of the video. Removing it would change the entire content of the video. (b) TikTok: The creator holds a wireless microphone with a TikTok logo, which merely APPEARS as a piece of equipment.

On-screen text

GLOW UP SECRETS for the girls Ooh, I like it! Yeah that's a good one, it gets better as it sits on your skin

Transcript

You're not ugly, you just haven't glowed up yet. And neither has your scent. I'm so serious when I say I love switching up my scent with the seasons and I think I just found my fall fragrance. This is Vanilla Salt by Ellis Brooklyn and if rich girl vanilla was a thing, this would be it. It's the perfect mix of sweet and salty. You get whipped cream, Madagascar vanilla and sea salt. I'm actually at my mom's house right now and she is really picky with her perfumes, so I'm going to have her smell it and give her honest opinion. I'll give you a little spritz. Ooh, I like it! That's a nice one. It's Vanilla Salt. Yeah, that's a good one, it gets better as it sits on your skin. You heard it here first, I absolutely love this perfume. If I were to describe it in two words, I would say it's addictive and effortlessly chic. It smells great, it lasts a really long time, so if you've been looking for a new scent for the fall, Vanilla Salt is that girl.