We've been friends a long time, Buzz.

@smythstoys

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SoundTikTok sound · original sound - rl63115

Promoted product

Smyths Toys

5 videos

Why it worked

The video leverages the nostalgia of a beloved franchise and the high-quality, interactive nature of the toys to create an engaging, character-driven advertisement.

Summary

The video features two interactive Toy Story action figures, Woody and Buzz Lightyear, being demonstrated to highlight their interactive features and a promotional discount at Smyths Toys.

Structure

1Woody and Buzz greet each other
2Buzz is demonstrated with his space toy features
3Woody is demonstrated with his cowboy features
4The toys are shown together with their 'Andy' markings
5The promotional discount is highlighted

Product placement

Original caption

🚨 SMYTHS TOYS EXCLUSIVE TOP TOYS! 🚨 🔥 NOW ONLY £49.99/€59.99 EACH! SAVE £10/€10! 🤩 🤠🚀 YOU'VE GOT A FRIEND IN ME! 💛✨ Get ready for the ULTIMATE Toy Story adventure with Woody & Buzz Lightyear at Smyths Toys! 🤩🌟 🤠 Disney Toy Story Ultimate Action Woody – There's a snake in my boot! 🐍 Get ready for rootin' tootin' fun with everyone's favourite cowboy! 🚀 Disney Toy Story Ultimate Action Buzz Lightyear – To infinity and beyond! 🌌 Join Buzz for exciting space adventures! With interactive features and iconic phrases, these two best friends are ready to bring the magic of Toy Story to life! 💚💛 Which one is your favourite? Team Woody or Team Buzz? 👀💖 Don't forget, FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply. Product codes: 254698, 254683 #smythstoys #toystory #woody #buzzlightyear #disneytoys

More from @smythstoys

Call to action

Get ready for the ULTIMATE Toy Story adventure with Woody & Buzz Lightyear at Smyths Toys!

On-screen text

Disney Toy Story Ultimate Action Woody Interactive Toy Disney Toy Story Ultimate Action Buzz Lightyear Interactive Toy SAVE £10/€10!

Transcript

We've been friends a long time, Buzz. And I couldn't be more grateful, Woody. Coolest space toy ever. Hey, I know you. Buzz Lightyear, reporting for duty.