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Yo, a patro di edi kain.

@themcbnews

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Why it worked

The video leverages high-emotion, community-focused news content which naturally encourages engagement and shares within the local audience.

Summary

This video features a news report from THE MCB NEWS about the grieving family of a deceased police officer named Adu Prince. The reporter interviews the family members, including his wife, mother, and siblings, at their home.

Structure

1Introduction of the grieving family members
2Identification of the deceased officer's relatives
3Brief interview segments with family members
4Closing statement regarding the family's loss

On-screen text

MCB

Transcript

Yo, a patro di edi kain. Bɛde bɛsɛ ɛfɛrɛ ne maame ni. Yɛbra Prince. Ne maame anka sanka oni. Ne maame owuo no oni. Okay, enti ɛfiri ne maame so a, ne yere ni. Yeah, ne yere na. Ne yere ɛne ne maame. Yɛni ka ne yere ɛne ɛsɛ tuntum no. Yeah. Ɛna ne ba pɛni ni ɛni. Aha. Ɛna deɛ ɔtɔ so na ɛwɔ ɛkyiri hɔ no. Ɛna deɛ ɔtɔ so mmiɛnsa ɛni. Aha, enti wofiri hɔ a, na fɛ na yɛaba. Yɛbra. Yɛbra no ne ne sister ne ne kyerɛ ba. Oni. Ne kyerɛ ba ni. Ne kyerɛ ba ni. Ɔmo yɛ barima baako ama me no. But ɔba baako ɔmo last born no deɛ wani ha sesei. But ne odi officer no ne kyerɛ ni. Yeah, ɛna ne sister yi nso no. Ne sister ni. Ɔno koraa fɛ ɔti akɔnyɛ mu. Ɛna ne sister baako nso no. Ɛna ɛdi ne kyerɛ no. Ɛna yɛayɛ akɛ nyinaa yɛ abusuafuo.

Original caption

The wife, three children, mother, younger sister and other relatives of the late Police Officer Adu Prince come together in grief following his tragic demise in an accident near Toyota Ghana, West Legon. The heartbreaking loss has left behind a grieving family mourning a husband, father, son, brother and loved one. @Shatta wale #themcbnews #ghana #fypシ