Uh uh, yebahase because yebafa kyerɛ yɛn se.

@themcbnews

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SoundTikTok sound · original sound - themcbnews

Why it worked

The video leverages the emotional weight of a community tragedy and the involvement of a high-profile public figure, Shatta Wale, to drive engagement through news-style reporting.

Summary

A representative from a news organization speaks to the family of a deceased police officer to convey condolences and support on behalf of Shatta Wale. The video documents this visit as a news report.

Structure

1Representative introduces the purpose of the visit
2Expressing condolences to the family of the late officer
3Mentioning support from Shatta Wale
4Concluding the message of sympathy

Product placement

MCB (a news channel) appears as a watermark on the microphone and on-screen. Removing it would not change the content of the video, as it is a news reporting channel.

On-screen text

MCB

Transcript

Uh uh, yebahase because yebafa kyerɛ yɛn se. Yɛn bra ne yɛn bɛ ti sɛ nea yɛɛte no ɛyɛ ampa na. Yɛkɔ di yɛn papa birthday no, ɛɛ MC police somaa mo, mo ba mo papa, mo brother. Na ɛbia nkɔla no nso papa sɛ, ɔnbra na ɔmbɛhwɛ sɛ adwuma no nyinaa nkɔso but yɛwie yɛno yɛante asɛm deɛ. Nti yɛpapa somaa yɛse yɛn bra na yɛmbɛhwɛ sɛ ɛyɛ ampa na, ɛyɛ ampa na somaa wo de somaa yɛn so, yɛso yɛsadeɛ atuja. Nti ɛno nti na yɛba.

Original caption

The leader of the delegation explained to the family of the late Police Officer, Mr. Adu Prince that they were sent by Shatta Wale to express his condolences and support following the tragic loss. #themcbnews #ghana #fypシ