Hi guys, we have been getting so many new Uggs in the store

@agondancer

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SoundTikTok sound · original sound - agondancer

Promoted product

UGG

9 videos9 creators

Why it worked

The video leverages the authority of a retail employee providing an 'insider' look at trending inventory, creating a sense of urgency for holiday shopping.

Summary

A Nordstrom employee showcases several new Ugg footwear models, highlighting their design features and popularity ahead of the holiday season. She encourages viewers to check the links in her bio to purchase the items.

Structure

1Introduction to new Ugg arrivals
2Showcase of Tasman and sneaker-boot models
3Demonstration of ballet slipper and mule styles
4Highlighting the Ultra Mini and Micro Mini versions
5Closing recommendation to purchase before sell-out

Original caption

Some Uggs are linked in my bio “Fall Favorites 🍂” #uggs #uggseason #falltrends #nordstrom #uggtasman

More from @agondancer

Product placement

(a) Ugg: The creator showcases several specific models (Tasman, Ultra Mini, Micro Mini) and describes their features, popularity, and styling, which directly promotes the brand and its products. Removing these items would remove the entire subject of the video. (b) Nordstrom: The creator mentions the store and works there, but the video is a product showcase for Ugg, not a promotion of the Nordstrom store itself.

Call to action

Some Uggs are linked in my bio “Fall Favorites 🍂”

On-screen text

It's Ugg world here at Nordstrom

Transcript

Hi guys, we have been getting so many new Uggs in the store and this is like one of the hottest selling item obviously during the holidays, which is coming up. But I just wanted to show you this new Tasman. It has this really cute quilt braided like um stitching. I don't know, I just really like this color. It's not like a sand, it's more beige. It's just like more of an oatmeal color, very, very cute. This one, a lot of youngsters are coming in for it. I, this is not my favorite Ugg, but it's like a very popular one. It looks like a sneaker, but it's obviously a boot in an Ugg version. And this one's like a little ballet slipper. She's cute. She's really cute on. I saw someone try this on with a skirt and it was really cute. This is another popular one. I grabbed the pink one, but it comes in a chestnut color too. This is like an Ugg mule, kind of like the Birkenstock one where you just slip on. This one's like really popular too. This is like another classic slipper with a little knitting. I love this. It's giving, this one's really giving like house slipper. I don't know, house vibes. Okay, they also made the Ultra Mini with the bow. Like are you joking? This is so freaking cute. This one comes in the black and then the dark chocolate brown too. But I love the mini Uggs. This is an Ultra Mini with the bow of course as well. They even made a Micro Mini. So there's Ultra Mini, classic Mini, and Micro Mini. This is the Micro Mini. I don't know, we're getting so many new Uggs in and right now is the best time to grab before they start selling out for the holidays.