my favorite muted lip gloss

@eunnuri_lee

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SoundTikTok sound · original sound - eunnuri_lee

Promoted product

Juicy lip gloss

Why it worked

The creator addresses a specific, relatable pain point for her audience (finding a nude lip color that isn't too orange or pink) and provides a clear, visual before-and-after demonstration.

Summary

The creator reviews a lip gloss from the C-Beauty brand Juicy, highlighting its suitability for olive-toned skin and its hydrating properties. She demonstrates the product's application and directs viewers to purchase it via TikTok Shop.

Structure

1Introduction of the lip gloss
2Explanation of why it suits olive skin
3Application demonstration
4Mention of shade and availability

Product placement

Juicy (a C-Beauty brand): (a) ACTS — the creator demonstrates the lip gloss, applies it to her lips, and describes its color and hydration properties. Removing it would change the video entirely as it is the subject of the review. TikTok Shop: (a) ACTS — the creator mentions it as the place to purchase the product and it is the platform through which the product is sold. Removing it would change the video as it is the specified sales channel.

Call to action

you can get yours on TikTok shop

On-screen text

my favorite muted lip gloss

Original caption

anti lip #lipgloss #cbeauty #muted #cooltonedmakeup #cooltonemakeup

More from @eunnuri_lee

More breakout videos from this creator.

Transcript

my favorite muted lip gloss for tan neutral baddies. Isn't that just like so sexy? This is from my favorite C-Beauty brand, it's called Juicy. I am olive toned. Whenever I want that perfect nude lip, it is always too orangey or too pinky and it looks stupid. This is the perfect greyish tan that will actually give you the neutral lip that you're looking for. I've gone ahead and just lined my lips very lightly and I have a contour. I already have my next one because I go through these so fast. See the difference? So this is super hydrating and this is the shade oat milk. It's always sold out on TikTok shop. But look at this muted lip tone. And you can get yours on TikTok shop.