Finding someone that matches your energy >>

@primevideo

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SoundTikTok sound · original sound - primevideo

Why it worked

The video leverages a popular, highly relatable movie scene to drive engagement through nostalgia and humor.

Summary

This video is a short clip from the movie 50 First Dates showing a humorous interaction between the characters Henry and Lucy. The caption encourages viewers to watch the movie on the Paramount+ streaming service.

Structure

1Henry pranks Lucy with jumper cables
2Lucy responds with a fake tragic story
3Henry apologizes for the prank
4Lucy reveals she was also joking
5The characters introduce themselves

Product placement

Paramount+ (a streaming service) appears as a brand name in the caption; it is an end card/attribution for the platform where the movie is available. Removing it would not change the content of the video clip itself.

Call to action

subscribe to Paramount+ on Prime Video

On-screen text

Finding someone that matches your energy >>

Original caption

If it's not like this, we don't want it 🎥: #50FirstDates, subscribe to Paramount+ on Prime Video.

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Transcript

Okay. Okay. I can't believe you fell for that. Well, my grandfather died trying to jump-start a car. Oh. I'm sorry. I was just joking around. I can't believe you fell for that. That was very good. My name's Henry. I'm Lucy. Nice to meet you.