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134Silent UGCDirect Question hookLifestyle
Hook
how many showers does a scrubee last?
@emilyannekrz
50.9K followers · usually 10.8K views a post
Views
1.4M
Likes
98.8K
Comments
193
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864
Promoted product
Scrubee
Why it worked
The video uses a simple, relatable 'myth-busting' experiment format that provides a clear, satisfying answer to a common question about a popular product.
Summary
The creator tests whether storing a Lush Scrubee body butter outside of the shower extends its lifespan compared to leaving it in the shower. After tracking the usage, the creator concludes that both bars last for the exact same number of showers.
Structure
- 1Introduction of the experiment
- 2Setup of the two Scrubee bars
- 3Time-lapse of usage
- 4Final comparison of results
Product placement
Scrubee (a body butter product by Lush) ACTS: the video demonstrates its usage and longevity by tracking how many showers it lasts. Removing it would change the entire premise of the video. Lush APPEARS: it is the brand name of the product.
On-screen text
Original caption
testing whether a scrubee lasts longer if you keep it out of the shower …. case closed!!!🚿🐝 #scrubee#lush#shower#cozynight#winddown
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