Why it worked
The video taps into a common, relatable pain point for smartphone users—battery degradation over time—without needing a script or complex production.
Summary
The creator shows the battery health settings of their iPhone 13 after over a year of use. The video serves as a personal update on device performance rather than a promotion.
Structure
- 1Creator shows their iPhone 13
- 2Navigates to battery settings
- 3Displays current battery health percentage
Product placement
iPhone 13: The device being used and shown in the settings menu. It ACTS as the subject of the video's battery health demonstration. Removing it would change the entire video.
On-screen text
Been using my iPhone 13 for 1year +2months
28%
Last Charged to 32%: 13m ago
Battery Health & Charging
Battery Percentage
Low Power Mode
Maximum Capacity
Peak Performance Capability
Optimised Battery Charging