I bet you didn't know there's a Sephora savings event that's been happening from October 30th to November 9th.

@chelseeamadison

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SoundTikTok sound · original sound - chelseeamadison

Promoted product

Sephorahttps://sephora.com ↗

Why it worked

The video leverages a high-intent shopping event (Sephora sale) to provide value through specific, curated product recommendations, making the promotional content feel like helpful advice.

Summary

The creator shares a list of her favorite beauty products available at Sephora while announcing the store's seasonal savings event. She demonstrates the application and benefits of each item to encourage viewers to shop the sale.

Structure

1Announce Sephora sale dates
2Recommend body butter and perfume
3Recommend setting powder and hair serum
4Recommend foundation
5Final call to action to shop the sale

Product placement

(a) Josie Maran Whipped Argan Oil Body Butter (ACTS: creator demonstrates texture and applies it to skin); Yves Saint Laurent Libre Vanille Couture Eau de Parfum (ACTS: creator holds and describes scent); Huda Beauty Easy Bake Loose Baking & Setting Powder (ACTS: creator demonstrates application); Kerastase Nutritive 8H Magic Night Serum (ACTS: creator holds and describes benefits); Haus Labs Skin Tech Foundation (ACTS: creator demonstrates blending on skin); Sephora (ACTS: creator holds shopping bag and announces sale event). Removing these would change the video as it is a product recommendation list. (b) White Fox (APPEARS: brand name on clothing). Removing this would not change the video.

Original caption

#Ad My @Sephora holy grails!! Sephora sale starts 10/30-11/9 #chelseamadison

More from @chelseeamadison

Call to action

please start building your cart

On-screen text

josie maran vanilla vibezzz White Fox Yves Saint Laurent LIBRE Vanille Couture Eau de Parfum with Vanilla and Orange Blossom Huda Beauty Easy Bake Loose Baking & Setting Powder - Cherry Lilac Kerastase Nutritive 8H Magic Night Serum Hydrating Treatment for Dry Hair HAUSLABS Skin Tech Foundation everything is on sale during the Sephora savings event from 10/30 - 11/9 Limitations apply. Must be a beauty insider. See terms at Sephora.com for complete details

Transcript

I bet you didn't know there's a Sephora savings event that's been happening from October 30th to November 9th. Here are all the products I would recommend you buy. My first holy grail is this Josie Maran whipped body oil. Let me show you guys what's really important. Let me show y'all why this is my holy grail. Look at the glow that it leaves you with. Like this is insane. Let's talk about this YSL vanilla perfume. This wins the sexiest perfume award only because it makes you feel so hot and the scent is genuinely just so addictive. This is the Cherry Lilac Easy Bake. The only thing that this is going to do is make your under eye look super bright. This Kerastase night serum is literally another one of my holy grails and this just leaves my hair looking super fresh throughout the day and my extensions stay moisturized. Of course, I had to mention the Haus Labs Skin Tech foundation. Just look at the way this blends into my skin. It's so seamless and it gives you that luxury satin finish. Everything is on sale during the Sephora savings event from 10/30 - 11/9. The Sephora sale only happens twice a year, so please start building your cart.