Girly if your hair's dry damaged

@maria_yourfavba

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SoundTikTok sound · original sound - maria_yourfavba

Promoted product

Gisou honey infused hair mask

Gisou by Negin Mirsalehi is born out of a passion for honey bees and haircare. Based on a six-generation beekeeping heritage, Gisou Honey and Propolis Infused haircare is made with the finest, sustainably sourced ingredients from the Mirsalehi Bee Garden. Shop now at Gisou.com

Why it worked

The video effectively showcases a popular beauty product with a clear demonstration of its use and benefits, combined with a sense of urgency due to a limited-time sale at a well-known retailer.

Summary

The creator demonstrates the Gisou honey infused hair mask, highlighting its texture, scent, and benefits for dry and damaged hair. She also shows how to combine it with Gisou hair oil for added nourishment before styling her hair.

Structure

1Introduction to hair concerns
2Introducing Gisou hair mask
3Describing mask texture and benefits
4Adding Gisou hair oil for extra nourishment

Original caption

Add this to cart immediately, because the sale is almost over @sephoracanada @SEPHORA @Gisou #hairmask #sephora #gisou #BeautyTok The views expressed on this site are mine alone and do not necessarily represent the views of my employer.

More from @maria_yourfavba

Product placement

Gisou honey infused hair mask: ACTS - it is applied to hair and described as nourishing and smoothing. Removing it would change the video's purpose. Sephora: APPEARS - it is a watermark/logo on the creator's shirt and mentioned as a retailer. Removing it would not change what happens in the video.

Call to action

Add this to cart immediately, because the sale is almost over

On-screen text

Gisou honey infused hair mask SEPHORA

Transcript

Girly if your hair's dry damaged you need to watch this. This is Gisou honey infused hair mask. Currently on sale at Sephora but the sale is ending soon. Now let's talk texture. It is thick and creamy. It's infused with the honey to nourish and hydrate your hair leaving it soft and smoother and healthier. The smell is so good. I love using this on my hair on reset days. And I'm gonna add a little trick of the Gisou hair oil. Just add a couple drops and then look at that. Then I work it through my hair. And I'm gonna let it do its thing. Hair in a bun and I'm ready to go. Honestly if you ever wanted to try it I'd be adding this to cart immediately.