I am really diving into a healthy skin barrier this winter.

@leahleclerccc

409.6K followers · usually 73.4K views a post

Views

27.7M

Likes

24.2K

Comments

57

Shares

353

SoundTikTok sound · Relaxing chill background music with stylish images(1463109)

Promoted product

Josie Maran

Our Argan Oil-powered skin and body care is prized for its hydrating benefits for your healthiest and best skin yet. At Josie Maran, our natural and organic Argan Oil is found in every formula, from body butters to serums. As a sustainable beauty brand, we ethically source our Argan Oil from UNESCO Moroccan forests.

3 videos3 creators

Why it worked

The video leverages the 'get ready with me' format to provide a natural, authentic-feeling product demonstration that aligns with the creator's established niche, making the promotional content feel like helpful advice.

Summary

The creator shares her winter body care routine, featuring specific products from Josie Maran and Cyklar that she purchased at Sephora. She demonstrates the application of these products and encourages viewers to shop her curated list on her Sephora storefront.

Structure

1Introduction to winter skin barrier routine
2Unboxing and demonstration of Josie Maran kit
3Application and review of body butter

Original caption

always shopping @Sephora for my body care essentials #ad shop my picks only at Sephora on My Sephora Storefront, link is in bio!!

More from @leahleclerccc

Product placement

(a) Josie Maran Ritual Kit: ACTS; the creator unboxes it, shows the contents, and explains its benefits. (a) Josie Maran body butter: ACTS; the creator demonstrates applying it to her skin and describes its effects. (a) Cyklar body oil: ACTS; the creator demonstrates applying it to her skin and describes its effects. (a) Sephora: ACTS; the creator identifies it as the exclusive retailer for these products and directs viewers to her storefront there. (b) Sephora: APPEARS; the brand logo is on the shopping bag.

Call to action

Shop my picks only at Sephora on My Sephora Storefront, link is in bio!!

On-screen text

Josie Maran Ritual Kit Josie Maran body butter Cyklar body oil Shop now only at Sephora

Transcript

I am really diving into a healthy skin barrier this winter. I've got my body care routine down to a science and everything you're ever going to need is from Sephora. I picked out this set from Josie Maran that has body wash, body lotion, and perfume. I have the full sizes at home but this would be such a good gift for the holidays especially. The body wash smells incredible and it keeps my skin super super hydrated. And out of the shower I use the Josie Maran body butter. Sephora has such a great collection of body care products, makeup, skincare, literally anything. Like this body butter makes my skin feel so smooth and so healthy. And I love a set, especially if you have a matching scent of body wash and lotion, it just smells so good. The Cyklar body oil is also a finishing touch to having very glowy looking skin. There's really no need to shop anywhere else when I go to Sephora I pick out the best products. This way my body is glowing all year round no matter what season.