The best products for thicker hair!

@soapfashionuk

9.9K followers · usually 572 views a post

Views

128.4K

Likes

415

Comments

4

Shares

146

SoundTikTok sound · original sound - soapfashionuk

Promoted product

Nioxin

Discover Nioxin’s specially formulated products for fine and thinning hair and a healthy scalp in women and men. Enjoy thicker, fuller-looking hair today.

Why it worked

The video leverages the authority of a television expert segment to provide a clear, problem-solution narrative that makes the product feel like a trusted, proven medical-grade solution.

Summary

A hair expert on a television show segment explains the benefits of the Nioxin hair care system for thinning hair. He demonstrates the product and describes how it works to clean the scalp and support hair growth.

Structure

1Introduction of the Nioxin hair system
2Explanation of hair loss and follicle health
3Demonstration of how the product cleans the scalp
4Final recommendation of the product

Product placement

Nioxin: (a) ACTS — the speaker holds the product box, explains its function of cleaning the scalp and opening hair follicles to rescue hair, and recommends the system. Removing it would change the entire purpose of the video.

Original caption

#lorraine #haircare #thickhair #hairtips #thinhair

More from @soapfashionuk

On-screen text

The best products for thicker hair! ITV EXPERT TIPS FOR THICKER HAIR #Lorraine

Transcript

This is a set. This is by Nioxin. This is absolutely fantastic. Absolutely proven. I've seen it work. So this is a whole system. What it does, what happens when we lose hair is the hair follicle dies. So we've got thousands of hair follicles. What we want to do is to rescue the ones that haven't died yet. And this cleans the scalp, cleans the slate, opens up the hair follicle and gives your hair the best chance to come through and grow. Absolutely fantastic. Highly recommend this range.