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@soapfashionuk — 313x breakout selling MAC Cosmetics | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

313×Talking HeadSocial Proof hookLifestyle

Hook

Chappell Roan has finally given us her lip combo!! This is going to fly out!

@soapfashionuk

9.9K followers · usually 572 views a post

Views

224.4K

Likes

4.5K

Comments

13

Shares

38

SoundTikTok sound · Casual

Promoted product

Offering more than 100 shades of professional quality cosmetics for All Ages, All Races, and All Genders. Free shipping available with orders $60+.

5 videos4 creators→

Why it worked

The video leverages the high cultural relevance and aesthetic popularity of Chappell Roan to drive interest in a specific, attainable beauty product recommendation.

Summary

The creator shares that singer Chappell Roan has revealed her specific lip makeup combination. The video highlights the MAC Cosmetics products used to achieve the look.

Structure

1Hook announcing Chappell Roan's lip combo
2Visual of Chappell Roan performing
3Identification of the MAC Cosmetics products
4Recommendation of the lip combination

Product placement

Original caption

#chappelroan #chappellroanconcert #maclips #lipcombo #mac

More from @soapfashionuk

More breakout videos from this creator.

MAC Cosmetics (a) acts as the brand whose lip products are being recommended and demonstrated as the specific 'lip combo' used by Chappell Roan. Removing the brand name would change the video from a specific product recommendation to a generic statement.

On-screen text

Chappell Roan has finally given us her lip combo!! This is going to fly out!

Transcript

Chappell Roan has finally given us her lip combo!! This is going to fly out!

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