This simple change will save your hair this winter!

@soapfashionuk

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SoundTikTok sound · original sound - soapfashionuk

Promoted product

L'Oréal Paris Elvive Glycolic + Gloss

Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

2 videos2 creators

Why it worked

The video uses a familiar television format to provide a quick, actionable beauty tip, making the product feel like an accessible, expert-recommended solution to a common seasonal problem.

Summary

A television segment demonstrates how to use L'Oréal Paris Elvive Glycolic Gloss as a quick, effective hair treatment for winter. The hosts explain the application process and the product's benefits for achieving glossy hair.

Structure

1Introduction of the hair care problem
2Demonstration of the product application
3Explanation of how the product works
4

Original caption

#haircare #glossyhair #thismorning #thismorningbestbits #hairgloss

More from @soapfashionuk

Product placement

L'Oréal Paris Elvive Glycolic Gloss: (a) ACTS — the product is held, its application process is described, and its function (lamination/gloss) is explained as a solution for hair care. Removing it would change the video entirely as it is the subject of the demonstration. L'Oréal Paris: (b) APPEARS — the brand name is on the product packaging and the on-screen text. Removing it would not change the video's function as a product demonstration.

On-screen text

This simple change will save your hair this winter! Paris Elvive Glycolic Gloss | £16.99 COLD WEATHER SKINCARE SAVIOURS

Transcript

Change out your conditioner to a glossing treatment in few seconds. That works in minutes. So you literally shampoo, pop that on. So to go in, what you do is you shampoo your hair, you put this on, you wait no more than 30 seconds. If you've got time, you barely need to do that. And then when you rinse it off, you feel it get warm on your hair and it wraps each individual hair in super fine waxes and it adds a gloss to it. It used to be traditional all back basin technology, and now it's available in the high street.