me ever since i discovered this lip combo

@mayralilianaaa

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SoundTikTok sound · original sound - jenuienly

Promoted product

Morphe Cosmetics lip liners

Finish off your look with a stellar lip. Morphe offers a wide variety of lip liners like traditional lip pencils or gel lip liners to perfect your look.

2 videos2 creators

Why it worked

The video uses a relatable 'me ever since' format to showcase a specific beauty routine, making the product demonstration feel like a personal recommendation rather than an advertisement.

Summary

The creator demonstrates a lip combination using two different Morphe Cosmetics lip liners while at an Ulta Beauty store. She applies the liners to her lips to show the final look.

Structure

1Creator introduces lip combo
2Applies first lip liner
3Applies second lip liner
4Shows final result

Product placement

Original caption

my new fav lip combo that yall seem to be loving🍒🤎👀 lip liner is @Morphe Cosmetics “Berry Cola” and also their Sculptwear Long Lasting Lip Liner in the shade “Buff Bandeau “💗 #morphe #lipcombo #ultabeauty #beautyadvisor