POV: you went to the eternal sunshine tour & fell in love with Ari's lip combo

@ariana__weldon

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r.e.m. beauty

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all.

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Why it worked

The video leverages a popular trend (POV: you went to...) and showcases a desirable product combination from a trending brand, appealing to viewers interested in beauty and makeup.

Summary

The creator visits an Ulta Beauty store to purchase and try out a lip combo from r.e.m. beauty. The video showcases the products and their application, highlighting the creator's satisfaction with the result.

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Transcript, structure and on-screen text

6 beats, a 40-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

Original caption

I literally ran 🏃‍♀️ to @Ulta Beauty get my hands on these… ugh so good! Details: @r.e.m. beauty lip stain marker “booked n busy” + blur butter lip balm “dusty pink” + plumping gloss “fembot” #rembeauty #lipcombo #makeuptok #lipcombotutorial #ultabeauty