POV: you went to the eternal sunshine tour & fell in love with Ari's lip combo

@ariana__weldon

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Promoted product

r.e.m. beautyrembeauty.com

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all.

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Why it worked

The video leverages a popular trend (POV: you went to...) and showcases a desirable product combination from a trending brand, appealing to viewers interested in beauty and makeup.

Summary

The creator visits an Ulta Beauty store to purchase and try out a lip combo from r.e.m. beauty. The video showcases the products and their application, highlighting the creator's satisfaction with the result.

Structure

1Entering Ulta Beauty store
2Browsing r.e.m. beauty products
3Purchasing lip products

Original caption

I literally ran 🏃‍♀️ to @Ulta Beauty get my hands on these… ugh so good! Details: @r.e.m. beauty lip stain marker “booked n busy” + blur butter lip balm “dusty pink” + plumping gloss “fembot” #rembeauty #lipcombo #makeuptok #lipcombotutorial #ultabeauty

More from @ariana__weldon

Product placement

Ulta Beauty: APPEARS - a store sign, removing it would not change what happens in the video. r.e.m. beauty: ACTS - products are displayed and used, removing it would change what happens in the video. benefit: APPEARS - a logo on a display, removing it would not change what happens in the video.

On-screen text

POV: you went to the eternal sunshine tour & fell in love with Ari's lip combo

Transcript

I literally ran 🏃‍♀️ to @Ulta Beauty get my hands on these… ugh so good! Details: @r.e.m. beauty lip stain marker “booked n busy” + blur butter lip balm “dusty pink” + plumping gloss “fembot” #rembeauty #lipcombo #makeuptok #lipcombotutorial #ultabeauty