Protein overload hair 🫠

@ingrida.hairgrowth

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SoundTikTok sound · original sound - kaiboettcher

Promoted product

Dyson Airwrapdyson.com

Dyson Airwrap is a hair styling tool that uses airflow to dry and curl hair, allowing users to create various hairstyles like blowouts and bouncy curls.

20 videos18 creators

Why it worked

The video uses a relatable 'before and after' transformation to address a common hair care pain point, building trust before casually attributing the successful result to a high-end, recognizable tool.

Summary

The creator demonstrates the difference between hair suffering from protein overload and hair that has been restored with moisture. She clarifies that the styling in the second clip was achieved using a Dyson Airwrap.

Structure

1Visual demonstration of stiff, damaged hair
2Visual demonstration of soft, restored hair
3Explanation of the hair care routine and tools used

Product placement

Original caption

And that was from VIRAL leave-in treatment I used every night for a week! 👀 Not every viral hair product will suit for everyone!🫶🏻 Videos are few weeks apart, no haircut or trim inbetween. AND no, my hair is NOT curled in the 2nd video - same blow dry routine with Dyson Airwrap🫶🏻 Signs your hair has protein overload: ✨Hair feels stiff, rough or straw-like ✨ It feels brittle and breaks easily‼️ ✨ It just doesn't feel soft, even after conditioning🤷🏻‍♀️ #proteinoverload #proteinoverloadhair #HairCareTips #healthyhair #hairtok