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6 videos
105Talking HeadDirect Question hookEcommerce
Hook
This or that?
@fashionomi
150.3K followers · usually 7.2K views a post
Views
716.5K
Likes
1.7K
Comments
5
Shares
36
Promoted product
Fashionomifashionomi.com
Why it worked
The 'This or That' format is highly engaging and interactive, encouraging viewers to form their own opinions while the creator provides a quick, visually-driven showcase of the entire collection.
Summary
A creator showcases various clothing items from the Fashionomi x Meja and Lee collection, presenting two color options for each piece and choosing her favorite. The video serves as a style guide and product showcase for the brand's new arrivals.
Structure
- 1Introduction to the collection
- 2Comparing color options for jackets and knits
- 3Comparing dresses and tops
- 4Final selections for each item
Product placement
(a) Fashionomi: The brand whose collection is being showcased and operated; the creator is wearing their items and holding them up to demonstrate the fit and style. Removing this would change the video as it is the subject of the showcase. (b) Meja and Lee: A collaborative partner name appearing in the collection title; removing this would not change the video's function as a showcase of the Fashionomi collection.
Original caption
This or that?! Here are Jessika’s faves from the new Fashionomi x Meja and Lee collection… we love them! 💗 #fashionomi #fashionomigirls #fashionomixmejaandlee
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