The reveal of our biggest collab ever

@fashionomi

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SoundTikTok sound · original sound - fashionomi

Promoted product

Fashionomifashionomi.com

6 videos

Why it worked

The video uses a high-energy, aspirational aesthetic combined with a clear 'exclusive' hook, leveraging the popularity of the influencers to drive interest in the brand's new collection.

Summary

Two influencers announce a collaboration with the fashion brand Fashionomi, teasing an upcoming collection launch. The video directs viewers to sign up for early access to shop the collection.

Structure

1Tease the biggest collaboration
2Reveal the brand and influencer partners
3Announce the launch date and time
4Provide a call to action for early access

Product placement

(a) Fashionomi: The brand is the subject of the collaboration, and the video serves as a promotional announcement for their upcoming collection. Removing it would change the entire purpose of the video. (b) Meja and Lee: The influencers appearing in the video; their names appear as part of the collaboration title.

Original caption

THE SECRET IS FINALLY OUT! 🎀💌 Our biggest collab EVER is here and we couldn’t be more excited!! Meet @MejaochLee x FASHIONOMI✨ Launching October 25th at 8 PM! 🛍️ Want to be first? Sign up for EARLY ACCESS and shop the collection one hour earlier at 7 PM! 💋 Trust us girls, you DON’T want to miss this one 👀🤍 #fashionomi #scandinavianstyle #sweden #twinsisters