If you're a long-time Sims player like me, I feel like you also have to agree with the fact that the business & hobbies expansion pack was one of the best expansion packs for the game.

@crazylattegirl

1.4K followers · usually 415 views a post

Views

64.0K

Likes

9.2K

Comments

277

Shares

195

SoundTikTok sound · It's the Sims

Promoted product

The Sims 4

The Sims™ 4 Home - Electronic Arts

5 videos5 creators

Why it worked

The video works because it taps into a passionate community (Sims players) with a relatable, enthusiastic review of a specific game feature, using screen recordings to provide visual proof of the gameplay experience.

Summary

The creator reviews a specific expansion pack for The Sims 4, highlighting the new gameplay and building opportunities it provides. She demonstrates her custom-built hair salon and apartment within the game to illustrate her points.

Structure

1Creator introduces the Sims 4 expansion pack
2Explains the gameplay and building possibilities
3Shows a screen recording of her custom hair salon
4Shows her in-game apartment

Original caption

My gaming laptop in the background hugging and puffing as I load my sims 4 game with cc and all 30+ expansion packs and add ons 😭 #sims4tok #sims4gameplay

More from @crazylattegirl

Product placement

The Sims 4 (a) ACTS: the creator demonstrates the game's interface, shows her custom hair salon, laundry mat, and YMCA builds, and explains how the expansion pack adds gameplay and story possibilities. Removing it would change the entire video as it is the subject of the review.

On-screen text

The business & hobbies expansion pack is game changing

Transcript

If you're a long-time Sims player like me, I feel like you also have to agree with the fact that the business & hobbies expansion pack was one of the best expansion packs for the game. Like the gameplay opportunities really are endless. Right now I'm building my own hair salon, but you can build your own laundry mat, you can build your own like YMCA, like Sims YMCA and just have a bunch of different sports activities and like a pool and things like that. Like I really feel like the gameplay and story possibilities with that expansion pack are endless. I'm having so much fun. I'll show you. Like, look at my little salon. Like are we kidding? I'm trying to go for like a high-end vibe and I have some custom content that doesn't necessarily work. Like it's not like gameplay functional, but like I'm so excited. Just got started as like a hairdresser. And then what's also super cool about this expansion pack is look, there's my apartment there, too. I just, I love this expansion pack so much.