Product placement
Huda Beauty Lip Contour (a lip liner, acts by defining the lips), M·A·C Cosmetics Ruby Woo Lipstick (a lipstick, acts by filling the lips), Half Magic by Donni Davy Sculptitude Dual-Ended Longwear Waterproof Lip Liner (a lip liner, acts by drawing the clown makeup lines), Kryolan UK FX Blood (a fake blood product, acts by adding detail to the makeup). Removing these would change the video as they are the tools used to create the look.