Promoted product
M·A·C Cosmetics
Why it worked
The video leverages the popular '31 days of Halloween' trend and provides high-value, low-effort content that is visually satisfying and easy for viewers to replicate.
Summary
The creator demonstrates a quick and easy Pennywise-inspired Halloween makeup look using only two M·A·C Cosmetics products. The video shows the step-by-step application process of the lipstick to create the iconic clown features.
Structure
- 1Introduction of the makeup challenge
- 2Application of lipstick to create clown lines
- 3Application of lipstick to the nose
- 4Refining the makeup with a brush
- 5Final reveal of the Pennywise look
Product placement
M·A·C Cosmetics: (a) ACTS — the creator uses their lipstick to draw the Pennywise makeup design on her face. Removing this would change the video as the specific product is the primary tool used to create the look.
On-screen text
Day 5 of 31
easy Halloween makeup