Why it worked
The video leverages a creative and unexpected "hack" using a common household item (a spoon) for makeup application, making it novel and shareable. The Halloween theme also contributes to its seasonal appeal and virality.
Summary
The creator demonstrates a Halloween makeup tutorial using a spoon as a stencil to create a skull effect. She uses eyeliner and eyeshadow to draw the skull features, including the eye sockets, cheekbones, and teeth.
Structure
- 1Introduction with spoon and eyeliner
- 2Applying eyeshadow with spoon as guide
- 3Drawing skull contours with eyeliner
- 4Creating teeth with eyeliner
- 5Final skull makeup reveal
Product placement
Fenty Beauty Fine Linez Eyeliner Pencil (ACTS - used to draw makeup lines, removing it would change the makeup result, high confidence)
BeautyBay Smoky Palette (ACTS - used to apply eyeshadow, removing it would change the makeup result, high confidence)
NYX Cosmetics Epic Wear Liquid Eyeliner (ACTS - used to draw makeup lines, removing it would change the makeup result, high confidence)
On-screen text
spoon skull hack