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48.6Talking HeadOther hookEducation
Hook
Average notification from Flo
@sereenyweeny
1.8K followers · usually 1.3K views a post
Views
58.7K
Likes
3.9K
Comments
25
Shares
537
Promoted product
Flo
Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.
Why it worked
The video leverages a highly relatable pain point—intrusive or awkward app notifications—to create a funny, authentic moment that feels like a genuine user experience rather than an ad.
Summary
A creator records a humorous reaction to a push notification from the Flo period tracker app. The video highlights the relatable annoyance of receiving intrusive or oddly phrased health app notifications.
Structure
- 1Creator displays the text hook on screen
- 2Creator reads a bizarre notification from the Flo app
- 3Creator reacts with confusion and annoyance
- 4Creator tells the app to get off their phone
Product placement
The Flo app is mentioned by name as the source of an annoying notification.
Original caption
It’s always when someone is looking at your phone too #floapp #flo #fyp
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