Unbrush just released their brand new Nightmare Before Christmas collaboration.

@iamsk8bordb

1.1M followers · usually 1.3K views a post

Views

486.4K

Likes

2.6K

Comments

36

Shares

1.2K

SoundTikTok sound · original sound - iamsk8bordb

Promoted product

Unbrush

FHI Heat x NBC UNbrush® Disney's Tim Burton Jack Skellington glow-in-the-dark Halloween Town design with 105 DuoFlex™ bristles for pain-free detangling, wet or dry.

3 videos

Why it worked

The creator leverages a popular seasonal IP (Nightmare Before Christmas) and creates urgency by emphasizing that the product is limited edition and selling out quickly.

Summary

The creator reviews the new limited edition Nightmare Before Christmas themed Unbrush hairbrushes, highlighting their glow-in-the-dark feature and design details. He encourages viewers to purchase them before they sell out and directs them to a link in the video.

Structure

1Introduction of the new Nightmare Before Christmas Unbrush collection
2Showcasing the three different character designs
3Demonstrating the glow-in-the-dark feature
4Highlighting the detailed design on the handles

Original caption

they’re almost sold out already 😭 #unbrush #detanglingbrush #nightmarebeforechristmas #discoveryourgift #tiktokshopblackfriday

More from @iamsk8bordb

Product placement

(a) Unbrush: The creator demonstrates the product by holding it, showing the packaging, pointing out the design details on the handle, and explaining its features (glow in the dark, detangling). Removing this would change the entire video as it is a product review/demonstration. (b) Disney: The brand appears as part of the product's licensed theme. Removing this would change the product's aesthetic but not the core function of the video.

Call to action

I'll leave a link for anyone in this video.

On-screen text

FHI Heat UNBRUSH UNTANGLE • UNKNOT • UNDO Disney TIM BURTON'S THE NIGHTMARE BEFORE CHRISTMAS GLOW IN THE DARK KING JACK SALLY UGIE BOOGIE PATENT PENDING

Transcript

Unbrush just released their brand new Nightmare Before Christmas collaboration. Oh, this is way better than last year. Not only do you get King Jack that's a nice purple and black, you get Sally who's a nice deep purple, and of course green for Oogie Boogie. The best part is every single one of them glows in the dark. This one is way better than last year's version, even down to the design on the handle. My girl is a spooky year-round kind of person, so of course I had to get all three. Now I'm glad I did because check this out. I mean the details on this are insane. And they glow in the dark. They're actually running a really good sale on them right now too. The problem is they're super limited and they're selling out like crazy. You know anybody who loves Nightmare Before Christmas, then I'll tell you what, I'll leave a link for anyone in this video. Just make sure you get your hands on them before they sell out.